Page 60 2025 PAINT THE PAPER PINK Lincoln Daily News Oct/Nov 2025 Turning awareness into action: American Cancer Society recognizes 40 years of breast cancer awareness month This October, the American Cancer Society (ACS) commemorates the 40th anniversary of the founding of Breast Cancer Awareness Month. In 1985, ACS co-led the effort to start Breast Cancer Awareness Month as a weeklong campaign to educate women about the importance of early screening and routine mammograms for breast cancer detection and treatment. In 2025, more than 316,000 women are expected to be diagnosed with invasive breast cancer in the United States, making the efforts of the awareness month increasingly important. According to the ACS’s Cancer Facts & Figures 2025 report, approximately 1 in 8 women in the U.S. will be diagnosed with invasive breast cancer during their lifetime, and 1 in 43 will die from the disease. However, there has been tremendous progress; ACS researchers project that by 2035, the number of breast cancer survivors will reach 5.3 million. Today, ACS encourages everyone to turn awareness into action in the continued mission of ending breast cancer as we know it. To combat the disease and support both individuals and their families going through a diagnosis, ACS funds research that advances prevention and treatment efforts, advocates for equitable access to care, and provides programs, services, and science-based cancer information, helping to ensure that no one faces breast cancer—or any cancer—alone. “As we look back at 40 years of breast cancer awareness, the number 40 is significant. Breast cancer mortality is down more than 40% and 40 is when women should start having a conversation with their doctor about getting a mammogram,” said Dr. Arif Kamal, chief patient officer at the American Cancer Society. "ACS is proud to have played a significant role in the advancement of breast cancer research and the development of innovative patient support tools.” For the past four decades, ACS researchers and scientists have been an integral part of breast cancer therapy breakthroughs: 1980s-1990 BRCA1 and BRCA2 genes are discovered, and the FDA approves the drug Herceptin 2000s Breast cancer stem cells are identified 2010s Triple-negative breast cancer immunotherapy approved 2020s mRNA-based breast cancer vaccines show promise, and liquid biopsies projected to expand Despite these breakthroughs and advances in early detection and treatment, alarming
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