Page 6 2024 Home For The Holidays Lincoln Daily News Christmas shopping is a big deal for almost everyone we know. It is a time to choose gifts that will show how much we care about the recipient and refl ect our giving spirit. But each year, it gets harder for a lot of us to come up with those truly unique gifts. Often times we turn to the internet to do that shopping because, let’s face it, the selection is unlimited when you are shopping online. But then again, there are drawbacks. You see the picture, you like the picture, you are BUYING the picture. But when you get the item, maybe it lives up to expectations, but then again maybe it doesn’t. That is why when people do choose to shop in a brick in mortar, they will say because it is the best way to see if they are getting the great gift they expected. While some may think they pay a little more when they shop local, consider the price of disappointment when your online order isn’t what you wanted, and perhaps even the expense of returning the item, and making another choice. This season, before you go online, go on a little trot through our local small businesses There is still another good reason for shopping in local brick and mortars, you are contributing to the local economy. For every dollar spent at a local business, about 70¢ will remain local. For every dollar spent at a local big box store, about 30¢ will stay here. For every dollar spent on online shopping, only about 1¢ stays here. This year, Lincoln and Logan County has seen an uptick in new retail businesses, and we hope that with the following guide, you will be more than tempted, but actually committed, to doing your shopping in your home community. Continued --
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